Is the WhatsApp Business API free in India?

No. You pay a monthly plan plus a small charge for each marketing, utility and authentication template message you send. Replies to a customer who messaged you in the last 24 hours (service messages) are free.

How much does one WhatsApp marketing message cost in India?

On Nexora, a marketing message costs ₹0.97, paid from your prepaid Messaging wallet. Utility and authentication messages cost ₹0.16, and replies to customers who wrote in the last 24 hours are free.

Are replies to customers free?

Yes, as long as the customer messaged you within the last 24 hours. Inside that window, free-form replies and utility templates cost nothing. Marketing and authentication templates are still charged inside the window.

What is the cheapest way to start with the WhatsApp Business API?

Nexora's ₹1 trial gives you a month with everything unlocked, including a shared WhatsApp number so you can start the same day. After that, Nexora Basic costs ₹499 a month, plus whatever messages you send.

How do I pay for messages?

From a prepaid Messaging wallet that you top up inside Nexora. Every message charge is itemised, and there is no separate bill to pay anywhere else.

WhatsApp Business API pricing in India

Updated: 21 October 2026

Short answer

On Nexora, the WhatsApp Business API costs a monthly plan from ₹499 (₹1 for the first month) plus a per-message charge from a prepaid wallet: ₹0.97 for a marketing message and ₹0.16 for a utility or authentication message. Replies to a customer within 24 hours of their last message are free.

1. What each message costs

WhatsApp business messages are charged per message sent, by category. Every template you submit is approved into one of these categories, and the category decides the price:

Nexora price per WhatsApp message by category
Category	What it is for	Price on Nexora
Marketing	Offers, launches, broadcasts, re-engagement	₹0.97
Utility	Order, booking and payment updates	₹0.16; free inside a 24h window
Authentication	One-time passwords (OTPs)	₹0.16
Service	Free-form replies when the customer wrote first	Free

The 24-hour window: when a customer messages you, you have 24 hours to reply freely. Outside it, you can only send approved templates.
Prepaid wallet: message charges come out of your Messaging wallet, with every charge itemised. Every plan starts with ₹50 free in it.
AI replies: on Flex and Empire, the AI agent’s replies are paid from a separate AI wallet (Flex starts with ₹50 free in it too)add AI wallet rate per reply in ₹.

2. Nexora plans

The plan covers the software; the wallet pays for messages.

Nexora plans
Plan	Price	Included
Nexora Trial	₹1 for the first month	30 days, everything in Empire unlocked; Use Nexora's shared WhatsApp number instantly, or connect your own
Nexora Basic	₹499/month	1 team member; 1,000 contacts; 1,000 broadcasts / month; Team Inbox & Live Chat; Message Templates (up to 10)
Nexora Starter	₹2,499/month	3 team members; 5,000 contacts; 3,000 broadcasts / month; 3 Automation Flows; WA Forms
Nexora Flex	₹5,999/month	10 team members; 15,000 contacts; Unlimited broadcasts; 7 Automation Flows; AI Agent & Message Generator
Nexora Empire	₹8,999/month	Unlimited team members; Unlimited contacts; Everything in Flex; Unlimited Automation Flows; Campaign Budget Analytics: charts, reports and downloads

Pay yearly and you get 12 months for the price of 10. Plan prices are exclusive of GSTconfirm GST treatment. See the full plan comparison.

3. Worked example: one month on Nexora Starter

A small business with three people on the inbox sends 2,000 marketing broadcasts, 1,000 order updates to customers who have not written recently, and replies to 1,500 customer chats.

Worked monthly cost
Item	Calculation	Cost
Nexora Starter plan	Monthly fee	₹2,499
Marketing broadcasts	2,000 × ₹0.97	₹1,940
Order updates (utility)	1,000 × ₹0.16	₹160
Replies to customer chats	1,500 × free	₹0
Total	Before GST and the ₹50 free credit	₹4,599

Most of the bill is marketing messages. To spend less: send broadcasts to a segment instead of the whole list, use utility templates for genuine updates, and reply quickly while the free 24-hour window is open.

4. What else to budget for

Your own number: optional. You can start on Nexora’s shared number and connect your own business number later (usually 24 to 48 hours).
No setup fee on Nexoraconfirm.
Extra team members: each plan has a seat limit; move up a plan for more.

Frequently asked questions

Is the WhatsApp Business API free in India?: No. You pay a monthly plan plus a small charge for each marketing, utility and authentication template message you send. Replies to a customer who messaged you in the last 24 hours (service messages) are free.
How much does one WhatsApp marketing message cost in India?: On Nexora, a marketing message costs ₹0.97, paid from your prepaid Messaging wallet. Utility and authentication messages cost ₹0.16, and replies to customers who wrote in the last 24 hours are free.
Are replies to customers free?: Yes, as long as the customer messaged you within the last 24 hours. Inside that window, free-form replies and utility templates cost nothing. Marketing and authentication templates are still charged inside the window.
What is the cheapest way to start with the WhatsApp Business API?: Nexora's ₹1 trial gives you a month with everything unlocked, including a shared WhatsApp number so you can start the same day. After that, Nexora Basic costs ₹499 a month, plus whatever messages you send.
How do I pay for messages?: From a prepaid Messaging wallet that you top up inside Nexora. Every message charge is itemised, and there is no separate bill to pay anywhere else.

Try Nexora on your own WhatsApp leads: one month, everything unlocked, ₹1.

Start your ₹1 trial