WhatsApp for D2C & e-commerce

The problem

Most shoppers who reach checkout leave without paying, and emails about it often go unread. Meanwhile “Is this available in M?” and “When will my order come?” pile up in a personal WhatsApp that only one person can see.

A concrete flow

1. Shopper abandons checkout. Nexora sees the abandoned checkout from your connected store.
2. Reminder. An automation flow waits, then sends a WhatsApp template with the product and a link back to the cart. If the shopper ordered in the meantime, nothing is sent.
3. Questions answered. The shopper replies “Is COD available for 560034?”; the AI agent answers from your Business Brain (payment options, delivery times, returns).
4. Order placed. Order and shipping updates go out as utility templates.
5. Problems go to people. Refunds, damaged items and bulk orders are handed to your support team in the shared inbox.
6. Repeat purchase. A broadcast for a new drop or restock goes to customers tagged by what they bought before.

What you set up

• Connect Shopify or WooCommerce (Flex or Empire) and add your products to the catalog.
• Business Brain: shipping zones and times, COD and payment options, return and exchange policy, size guides.
• Templates: cart reminder, order confirmation, shipping update, new-drop broadcast.
• An abandoned-cart flow in the visual flow builder.

Cart reminders and broadcasts are marketing templates, which make up most of the message bill. See WhatsApp API pricing in India for a worked example.

Frequently asked questions

Can WhatsApp recover abandoned carts?

Yes. With Shopify or WooCommerce connected, Nexora detects a checkout that wasn't completed and an automation flow can send the customer a WhatsApp reminder. If they order in the meantime, the reminder is not sent.

Does Nexora work with Shopify and WooCommerce?

Yes, on Nexora Flex and Empire. Orders and abandoned checkouts from the store can trigger WhatsApp flows.

Can the AI answer product and delivery questions?

Yes. It answers questions on sizes, variants, prices, offers, delivery and returns from your Business Brain, and hands order issues, refunds, damaged items and bulk orders to your team.

Are order update messages charged?

Order updates are utility templates. They are free if the customer messaged you in the last 24 hours, and charged at the utility rate otherwise.