Templates overview
A template is a message you write once and get approved by Meta. After approval, you can send it to many customers at once in a campaign, start a conversation with it, or send it from a flow.
#When you need a template
WhatsApp only lets businesses send free-form messages within 24 hours of the customer's last message. To message someone first, or after those 24 hours, you must use an approved template. See The 24-hour reply window.
#Parts of a template
| Part | Required | What it can be |
|---|---|---|
| Header | No | Text, Image, Video or PDF Document |
| Body | Yes | Your message, with variables such as the customer's name |
| Footer | No | A short line, for example "Reply STOP to opt out" |
| Buttons | No | Quick Reply, Visit Website, Call Phone Number, Copy Code or Flow |
#Template statuses
| Status | Meaning |
|---|---|
| Draft | Saved in Nexora, not yet submitted |
| Pending | Submitted to Meta and waiting for review |
| Approved | Ready to send |
| Rejected | Meta didn't approve it. See the reason, fix it and resubmit. See Getting templates approved |
| Paused / Disabled | Meta has limited the template after poor customer feedback |
#The Templates page
- Filter by category, language and status, or search by name.
- Switch between Card view and List view.
- Open a template to see its details, its Meta template ID and its delivery numbers (sent, delivered, read).
#Plan limits
Basic includes up to 10 templates. Starter, Flex and Empire include unlimited templates.