Results and reports
Open any campaign from Campaigns to see how it did.
#The delivery funnel
| Stage | Meaning |
|---|---|
| Queued | Waiting to be sent |
| Sent | Handed to WhatsApp |
| Delivered | Reached the customer's phone |
| Read | Opened by the customer (only shown if they have read receipts on) |
| Clicked | The customer tapped a button or link |
| Failed | Couldn't be delivered. See the reason below. |
| Skipped | Not sent, for example because the contact is blocked or a variable was missing |
Click a row to see exactly who is in each stage. The Delivery & Read Rates Over Time chart shows when people opened the message, and the Engagement Index shows replies and clicks.
#Clicks
See clicks By Button and By Link, so you know which call to action worked.
#Failures
Open Review reasons for message failures to see each failed message's error code and details. Common reasons:
- The number isn't on WhatsApp.
- Meta limited marketing messages to this person (Meta caps how many marketing messages each person receives).
- The template was paused or the WhatsApp connection expired.
You aren't charged for messages that fail; their cost is credited back to your wallet.
#Retry failed messages
Click Retry Failed Messages to try again, or set Retry Settings when you create a campaign so Nexora retries automatically. Retries stop at the maximum number of attempts you set.
#Export
Use Export to download the results as CSV, Excel or JSON.
To see the cost of every campaign side by side, use Budget Analytics (Empire plan).