| 24-hour window |
The time after a customer's last message when you can reply freely. See The 24-hour reply window. |
| AI agent |
Danny AI, the assistant that replies to customers on your behalf |
| AI wallet |
The balance that pays for AI replies and AI tools |
| Autonomous / Draft only |
AI operating modes: reply on its own, or only suggest replies |
| Broadcast |
Another name for a campaign |
| Business Brain |
What the AI knows about your business |
| Campaign |
One approved template sent to many contacts |
| Category |
A template's type: Marketing, Utility or Authentication |
| Confidence threshold |
How sure the AI must be before sending, rather than handing over |
| Contact |
A person in your customer list, identified by phone number |
| Custom field |
Extra information you store on contacts |
| DPDP Act |
India's Digital Personal Data Protection Act, 2023 |
| Flow |
An automation: a trigger followed by steps |
| Hand-off |
The AI passing a chat to your team |
| Lead score |
A number showing how engaged and likely to buy a contact is |
| Lead Sheets |
Google Sheets whose new rows become leads and WhatsApp messages |
| Messaging limit |
How many different people Meta lets your number message first in 24 hours |
| Messaging wallet |
The balance that pays for WhatsApp template messages |
| Meta |
The company behind WhatsApp, which runs the WhatsApp Business API |
| Quality rating |
Meta's rating of your number, based on customer reactions |
| Segment |
A saved group of contacts, rule-based or static |
| Shared number |
Nexora's WhatsApp number you can start on before connecting your own |
| Tag |
A label on a contact |
| Template |
A message approved by Meta, which you can send at any time |
| Trigger |
The event that starts a flow |
| Variable |
A placeholder in a template, such as the customer's name |
| WA Form |
A form customers fill in inside WhatsApp (called a Flow by WhatsApp) |
| WhatsApp Business API |
Meta's official way for businesses to message on WhatsApp through software |
