Playbook: coaching and education
Goal: turn enquiries into demo classes and admissions during the short admission season.
#The problem
Parents and students ask the same questions (fees, timings, batches, faculty, results), often late in the evening and in Hindi or a regional language. Counsellors can't keep up in peak season.
#Set-up
| Step | What to set up |
|---|---|
| Business Brain | Courses, fees and instalments, batch timings, centres, faculty, results, scholarships |
| Goal | "Book a free demo class" or "Book a counselling call." |
| Questions | Class or exam, current school, preferred centre, mode (online or offline), parent's name |
| Style | "Respectful to parents. Reply in Hindi if they write in Hindi." |
| Files | Course brochure, fee structure, batch schedule, results highlights |
| WA Form | Admission enquiry: student name, class, course, centre. See WhatsApp Forms. |
#Flows
- New Lead → welcome → AI answers → offer a demo class
- Tag Added
demo-booked→ reminder template the day before and 2 hours before - Tag Added
demo-attended→ fee details and admission link, follow-up after 2 days
#Campaigns
New batch launches, result announcements, scholarship test dates, and fee-due reminders (utility).
#Measure
Demo classes booked, demos attended, and admissions per 100 enquiries.