Budget Analytics

Budget Analytics shows exactly where your messaging money goes, so you can spend more on what works and stop what doesn't.

#What you can see

• Spending each day over the last 7, 30 or 90 days, or a custom range
• Spend split by WhatsApp Messages, Flows and AI Generation
• Spend by campaign and by flow, with recipients charged and amount deducted
• Spend by message category: marketing, utility and authentication
• Charges credited back for failed messages

#Using it well

• Compare cost to results. A campaign with high spend and few replies needs a better message or a better audience.
• Watch flows. A flow that runs for many contacts every day can add up. Check its spend in the first week.
• Use utility templates where they fit. Updates about something the customer started cost less than marketing messages.