Is a feedback request a utility message?

It can be if it clearly relates to a specific order or visit, but Meta decides and may treat it as marketing. Check the category Meta gives it after you submit.

How do I ask for a Google review on WhatsApp?

Ask for a rating first. Then send your review link to customers who are happy, in your reply, which is free inside the 24-hour window.

Can I offer a reward for a review?

Avoid it. Google’s policies prohibit paying for or incentivising reviews, and it can put your listing at risk.

WhatsApp feedback request templates

Updated: 30 October 2026

Short answer

A good WhatsApp feedback request refers to the customer’s recent order or visit, asks one easy question and comes soon after the experience. Ask your happy customers for a Google review as a separate, later step.

Copy-ready templates

Replace the example link and details with your own. Press “Check this” to test a version, and edit it in the checker to try your own wording.

English

Hi {{1}}, how was your recent experience with {{2}} for order {{3}}? Please reply with a rating from 1 to 5. Your feedback helps us improve. Thank you.

Hindi

नमस्ते {{1}}, ऑर्डर {{3}} के लिए {{2}} के साथ आपका अनुभव कैसा रहा? कृपया 1 से 5 के बीच रेटिंग देकर जवाब दें। आपकी राय से हमें मदद मिलती है। धन्यवाद।

Hinglish

Namaste {{1}}, order {{3}} ke liye {{2}} ke saath aapka experience kaisa raha? Please 1 se 5 ke beech rating dekar reply karein. Aapke feedback se humein help milti hai. Thank you.

Template body

151 / 1,024 characters. Use {{1}}, {{2}} for variables.

Likely category

Utilityconfidence: medium

It is about a specific transaction or request and has no promotional content. Keep it that way; the customer must have done something that this message is about.

Cost per send on Nexora: ₹0.16 (free if the customer wrote in the last 24 hours)

transactional: order

Approval checks

No common rejection reasons found.

An estimate from Meta’s published rules, not Meta’s decision. Runs in your browser; nothing is sent to Nexora.

What goes in each variable

Template variables
Variable	What it holds
{{1}}	Customer name
{{2}}	Your business name
{{3}}	Order or visit reference

Likely category: Utility

Tied to a specific visit or order, it may qualify as utility. Meta can still classify it as marketing, especially if it mentions an offer, so be ready for either. Meta makes the final decision when you submit it. See what each category costs.

When to send it

The day after a delivery or visit.
After a service is completed, while it is still fresh.
When you want to catch complaints privately, before they become public reviews.

Tips that help

A 1 to 5 reply is easy to answer, and the reply opens a free 24-hour window for your follow-up.
Reply personally to low ratings, and quickly. That is often where you can save the customer.
When someone gives a high rating, thank them and share your Google review link in the reply.

Mistakes to avoid

Offering a discount in exchange for a good review, which breaks Google’s review rules.
Asking only unhappy customers, or only happy ones, and calling it a fair picture.
Sending a long survey link as the first step.

Using this template in Nexora

Send the template from a flow or the inbox, and tag replies by rating, so that low scores reach a person fast. Your team sees each reply next to the customer’s notes and history.

Related templates

Frequently asked questions

Is a feedback request a utility message?: It can be if it clearly relates to a specific order or visit, but Meta decides and may treat it as marketing. Check the category Meta gives it after you submit.
How do I ask for a Google review on WhatsApp?: Ask for a rating first. Then send your review link to customers who are happy, in your reply, which is free inside the 24-hour window.
Can I offer a reward for a review?: Avoid it. Google’s policies prohibit paying for or incentivising reviews, and it can put your listing at risk.

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