Can I include a tracking link in a WhatsApp template?

Yes. Use a full link on your own domain, in the message or as a button. Avoid link shorteners.

How many delivery updates should I send?

Two is enough for most orders: when shipped and when out for delivery. Add one more only if there is a delay.

What should I do when a delivery is delayed?

Tell the customer before they ask, with the new expected date and a way to get help. Keep the message about that order alone.

WhatsApp shipping update templates

Updated: 30 October 2026

Short answer

A WhatsApp shipping update tells the customer their order is on its way, which courier has it, when it should arrive and how to track it. It is a utility message as long as you keep promotions out.

Copy-ready templates

Replace the example link and details with your own. Press “Check this” to test a version, and edit it in the checker to try your own wording.

English

Hi {{1}}, your order {{2}} has been shipped with {{3}} and should reach you by {{4}}. You can track it here: https://yourdomain.com/track. Thank you.

Hindi

नमस्ते {{1}}, आपका ऑर्डर {{2}} कूरियर कंपनी {{3}} से भेज दिया गया है और {{4}} तक पहुँचने की उम्मीद है। ट्रैक करने के लिए: https://yourdomain.com/track धन्यवाद।

Hinglish

Namaste {{1}}, aapka order {{2}} courier company {{3}} se ship ho gaya hai aur {{4}} tak pahunch jayega. Track karne ke liye: https://yourdomain.com/track Dhanyavaad.

Template body

149 / 1,024 characters. Use {{1}}, {{2}} for variables.

Likely category

Utilityconfidence: high

It is about a specific transaction or request and has no promotional content. Keep it that way; the customer must have done something that this message is about.

Cost per send on Nexora: ₹0.16 (free if the customer wrote in the last 24 hours)

transactional: ordertransactional: shipping / delivery

Approval checks

No common rejection reasons found.

An estimate from Meta’s published rules, not Meta’s decision. Runs in your browser; nothing is sent to Nexora.

What goes in each variable

Template variables
Variable	What it holds
{{1}}	Customer name
{{2}}	Order number
{{3}}	Courier name, such as Delhivery
{{4}}	Expected delivery date

Likely category: Utility

A status update on one order, with no promotion, should qualify as utility. Meta makes the final decision when you submit it. See what each category costs.

When to send it

When the courier collects the parcel.
When the parcel is out for delivery, so someone is home to receive it.
When a delivery is delayed, before the customer has to ask.

Tips that help

Use a full link on your own domain, because link shorteners are a common rejection reason.
Send one update when shipped and one when out for delivery. More than that starts to feel like noise.
For a delay, give a new date and apologise. Customers forgive a delay more easily than silence.

Mistakes to avoid

Recommending other products in the same message.
Sending a tracking link that does not open properly on a phone.
Forgetting to stop updates after the parcel is delivered or cancelled.

Using this template in Nexora

Build the template in Templates and send it from a flow or the inbox. Shopify and WooCommerce integrations are on Flex and Empire. Every send is itemised in your wallet, so you can see what updates cost.

Related templates

Frequently asked questions

Can I include a tracking link in a WhatsApp template?: Yes. Use a full link on your own domain, in the message or as a button. Avoid link shorteners.
How many delivery updates should I send?: Two is enough for most orders: when shipped and when out for delivery. Add one more only if there is a delay.
What should I do when a delivery is delayed?: Tell the customer before they ask, with the new expected date and a way to get help. Keep the message about that order alone.

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